Loro Piana at The International Concours of Elegance St. Moritz

From 30th to 31st January, the Maison returns to The International Concours of Elegance St. Moritz for the third year in a row, bringing its signature refinement to the esteemed contest on the frozen lake of the alpine destination . The House’s presence cements its time-honoured links to the world of classic cars, while adding a new, exciting chapter to its decades-long legacy.

A fusion of speed, sophistication, and savoir-vivre

The highly anticipated two-day event features an impressive lineup of unique cars. More than a mere competition, it transforms the traditional concours format into a dynamic ice exhibition that captivates collectors, connoisseurs, and enthusiasts from around the world.

Exclusive takes on a Loro Piana Icon

To celebrate the occasion, the Maison has curated a dedicated capsule including special iterations of the signature Roadster jacket, only found at the House’s St. Moritz boutique. The creations are accompanied by driving-inspired accessories for a coordinated look.